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In today’s market, publishers are finding that they can no longer solely rely on desirable demographics to maintain premium CPM rates. As publishers come under increasing pressure from ad networks and other competitors, it’s essential that they shift from selling audiences to selling unique brand experiences in order to win advertising dollars while maintaining high CPMs.

ClickTurn helps publishers by offering scalable sales solutions that meet the market demand from advertisers. With ClickTurn, publishers are able to offer advertisers unique ad products that outperform the traditional display inventory available with ad networks. Moreover ClickTurn Ads satisfy social, mobile, and rich media creative.

From the RFP to live campaigns, ClickTurn helps sales teams sell more.

ClickTurn’s innovative publisher solutions empower publishers to bring together the best of audience, publisher, and advertiser content.

Why Dynamic Display?

Dynamic display ads allow publishers to:

• Meet the market demand from advertisers
• Create custom ad creative that incorporates advertisers’ social media investments
• Offer advertisers differentiated inventory
• Deliver customized ad experiences that outperform traditional display inventory
• Mirror the dynamic nature of publishers’ websites

Why ClickTurn?

To enable publishers to excite clients, ClickTurn offers:

• An end-to-end platform for building, serving, and measuring dynamic display ads
• Customized ad units that can be built and trafficked in 1 hour or less
• Support for brands’ dynamic content including—video, Twitter, Facebook, and more
• HMTL5 mobile site integration
• Integration with DART, Atlas, and other third-party servers
• Comprehensive analytics and live-campaign editing
• Superior service to support RFP, presales, and campaign needs

Will delivered a joint presentation with Ryan Roslansky, Director of Product Management for LinkedIn, on the partnership between ClickTurn and LinkedIn.

The State Department turned to ClickTurn to construct a rich media ad unit in time for the Towards a New Future for Haiti international conference. They wanted an ad unit that would contain live feeds to provide real-time updates on events surrounding the reconstruction effort, as well as donation information. It was also important that the ad unit be easy to syndicate, as they wanted people around the world to share the ad’s real-time information.

Using ClickTurn, the State Department was able to build an interactive rich media ad unit that contained 5 tabs of content. The ad ran on the State Department’s website as well as on the websites of several government agencies in other countries. Best of all, by taking advantage of the ad’s live edit feature, the State Department was able to easily update the ad’s content to reflect other upcoming events and efforts after the conference passed.

As the smartphone industry continues its rapid expansion, it’s essential for brands to be able to reach their audiences on iPhones and other popular smartphone devices and establish a permanent mobile presence.

ClickTurn’s mobile companion feature allows advertiser’s to get their brand’s content into the mobile space with an engaging site that is designed to take advantage of the touch interface, location detection, and screen size of iPhone, Android, and other popular smartphones. These sites are built on the latest technology including HTML5, and are designed to work with the same Apple-specific features that native apps take advantage of.

Mobile companion sites can be built in minutes, and can include the same content, features, and feeds, as a ClickTurn Ad, and can be easily shared among users via text, email, or social networks.

See more examples »

We provide detailed event tracking that provides rich insight into engagement. ClickTurn’s analytics track user engagement across all ad components:

• Hovers
• Clicks on tabs
• Clicks on content
• Clicks on Headers/Footers
• Scroll bar engagement
• Video play
• Overlay engagement

Platform services include:

• Ad Creation:
  The ClickTurn Ad builder allows customers to assemble, integrate, and design traffic-ready rich media ad units in minutes.
• Run Time:
  The ClickTurn Ad Server delivers close to one billion impressions per month to over a 100 million users. The server and ad tags are optimized for page load time and performance.
• Optimization:
  The ClickTurn Optimizer determines the optimal selection of  content and format to drive engagement and impact.
• Analytics:
  ClickTurn Analytics provide rich metrics regarding engagement, impact, and interactivity.
• Key Features:
  • Ad Builder (custom or IAB units)
  • Ad Templates that include: tabs, custom headers and footers, support for Flash and images, and custom linkout URLs
  • Support for dynamic feeds (YouTube, Twitter, RSS, XML)
  • Ability to add engagement to ad units, including polls, countdowns, hot or not, forms, slideshows, etc.
  • Ability to autoplay tabs
  • Ability to overlay videos, standard banner ads, and engagement units (poll, etc) over ad templates
  • Detailed engagement metrics (clicks, hovers, content tracking)
  • Support for standard ad ops and ad servers

To help publishers optimize performance, every ClickTurn Ad comes with a full set of comprehensive analytics and is compatible with third-party ad serving systems including Dart, Atlas, and more.

In addition to including a detailed performance report, each ClickTurn Ad is capable of tracking standard analytics such as click trackers, cache busters, and impression trackers via a third-party ad server.