As the smartphone industry continues its rapid expansion, it’s essential for brands to be able to reach their audiences on iPhones and other popular smartphone devices and establish a permanent mobile presence. ClickTurn’s mobile companion feature allows you to get your brand’s content into the mobile space, allowing consumers to easily access it on their mobile devices.

You can include the mobile sharing feature in any ClickTurn ad unit you create. Your mobile companion site can be built in minutes, and will include the same content, features, and feeds, as your ClickTurn Ad.

Best of all, your mobile audience can easily share your mobile site with their contacts via, text, email, or social networks.

Nike’s Mobile Companion Site

Nike is great example of how ClickTurn brands can use mobile companion sites to extend their brand and capture mobile traffic.

• Nike is publishing content on the Web via blogs, YouTube, Twitter, and more.
• They want to be able to quickly build a mobile companion site that includes that content to engage a mobile audience

By using the self-service ClickTurn Ad Builder platform, Nike can build their mobile site in minutes. All users need to do is:

• Enter their mobile number, or email address
• Receive an email or text message with the personalized link for accessing Nike’s mobile companion site
• Save the site to their phone’s homescreen for easy access and viewing in the future.
• Share Nike’s mobile site with friends and others through text message, email, or social networks

By creating a companion mobile site for their ad’s content, Nike could build customer engagement as consumers see them as a content provider of valuable and engaging information (such as FIFA World Cup updates), rather than simply a product brand.

Nike could also benefit from the fact that each ad impression of their ClickTurn ad has the added value of also including a link out to the brand’s mobile companion site’s—leading to Nike establishing a permanent presence on users’ phones, as users save the mobile site to their smartphone’s home screen.

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We provide detailed event tracking that provides rich insight into engagement. ClickTurn’s analytics track user engagement across all ad components:

• Hovers
• Clicks on tabs
• Clicks on content
• Clicks on Headers/Footers
• Scroll bar engagement
• Video play
• Overlay engagement

The background for the pet food ad includes a school of fish swimming around the border of the content. Users can click on the borders of the ad to feed the fish – try it it works!

For example, the ad below includes a a poll and a form in the template that captures email addresses.

Critically, in order to drive engagement and awareness, users need to be made aware of the content and invited to engage with it. ClickTurn enables the ad creator to auto-scroll the tabs. For example, the unit below auto-scrolls every four seconds.

The example below highlights our rich media overlay capabilities, whereby a video ad is overlayed on the unit, plays, and then retracts to reveal the rich content underneath:

ClickTurn provides an end-to-end solution that delivers up to 6x increase in conversions by delivering targeted experiences relevant to the brand’s users.

Agencies and Advertisers enjoy the following benefits and value:

• Produce traffic ready ads in minutes
• Create high-quality, innovative units that assemble and integrate the best of the Web – from Twitter and YouTube to brand media and content
• Gain insight into custom metrics that reveal engagement and impact
• Traffic ad units via standard media servers and ad ops best practices