ClickTurn » Technology http://www.clickturn.com ClickTurn Ads are dynamic and deliver targeted, relevant experiences by associating brands with authentic conversations meaningful to the targeted consumer. Wed, 23 Jun 2010 18:03:57 +0000 en hourly 1 http://wordpress.org/?v=3.0 ClickTurn Technology http://www.clickturn.com/2009/11/technology-vertical-example/ http://www.clickturn.com/2009/11/technology-vertical-example/#comments Fri, 06 Nov 2009 23:55:30 +0000 Will Price http://business.widgetbox.com/?p=198 ClickTurn Ads are powered by the industry’s leading dynamic content platform.  Since our founding in 2006, we have served over fourteen billion rich media units to tens of millions of consumers on behalf of thousands of customers.


Platform services include:

  • Ad Creation:
    The ClickTurn Ad builder allows customers to assemble, integrate, and design traffic-ready rich media ad units in minutes.
  • Run Time:
    The ClickTurn Ad Server delivers close to one billion impressions per month to over a 100 million users. The server and ad tags are optimized for page load time and performance.
  • Optimization:
    The ClickTurn Optimizer determines the optimal selection of  content and format to drive engagement and impact.
  • Analytics:
    ClickTurn Analytics provide rich metrics regarding engagement, impact, and interactivity.
  • Key Features:
    • Ad Builder (custom or IAB units)
    • Ad Templates that include: tabs, custom headers and footers, support for Flash and images, and custom linkout URLs
    • Support for dynamic feeds (YouTube, Twitter, RSS, XML)
    • Ability to add engagement to ad units, including polls, countdowns, hot or not, forms, slideshows, etc.
    • Ability to autoplay tabs
    • Ability to overlay videos, standard banner ads, and engagement units (poll, etc) over ad templates
    • Detailed engagement metrics (clicks, hovers, content tracking)
    • Support for standard ad ops and ad servers
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