Analytics
To help you get the best results from your ClickTurn rich media creative, every ClickTurn Ad comes with a full set of comprehensive analytics.
These detailed metrics allow publishers and their advertising clients to continually analyze and optimize campaign creative to get the most engagement and interactions from audiences. In addition to providing a detailed report of performance at the unit level, ClickTurn also provides metrics at the individual content level, providing insight into how each element of content is performing.
Best of all, with the live-edit capabilities of the ClickTurn platform, publishers and their clients can continually edit and optimize campaign creative without needing to send out new creatives or ad tags.
To provide insight into campaign performance, ClickTurn provide metrics such as:
- Ad Impressions
- Click-through rates
- Engagement rates
- Content hovers and scrolls
- Video plays
- Poll results and submissions
- And more
