Press Coverage
HubPages Partners With ClickTurn, Puts Money Where Its Giant
Rich-Media Ads Are
August 4, 2010 | Gavin O’Malley | MediaPost
User-generated publishing community HubPages on Wednesday announced an advertising partnership with display ad provider ClickTurn. Per the deal, HubPages now offers ad clients ClickTurn’s rich media technology. New ClickTurn-powered ad units come in two sizes: 850×250 and 300×600. Participating brands will be able to incorporate their own content into the ad creative as well as include their own social media assets, including Twitter streams, Facebook updates, and YouTube videos.
VentureBeat’s Best of DEMO List
March 25, 2010 | Dean Takahashi, Anthony Ha, and Camille Rickets | VentureBeat
The organizers and audience at this week’s DEMOSpring10 conference have already chosen their winners, but the team of VentureBeat writers covering the event also took time to vote on our favorite companies. We were impressed with the quality of the 65 companies that appeared at the show, but some of them naturally stood out for having the most potential. Here’s our list in order, starting with our favorite company at No. 1.
ClickTurn: Build Rich Media Ads In Half An Hour
March 24, 2010 | Evelyn Rusli | TechCrunch
ClickTurn gives publishers a relatively fast and easy way to create dynamic ads with multiple tabs that include content from YouTube, Twitter and Facebook streams. Think of it as a mini site-within-a site where advertisers can showcase their best content and social media feeds.
Small-Business Tech Hits Big at DEMO 2010
March 23, 2010 | Bill Snyder | PCWorld
Here’s a very different sort of a problem faced by small businesses: How to send a compelling pitch to a customer’s smartphone. Clickturn (developed by Widgetbox) makes it very easy to create a mobile web page from scratch and send it to users via Twitter or Facebook.
Widgetbox Launches ClickTurn To Target Advertisers
March 23, 2010 | Tomio Geron | DowJones VentureWire
3/23/2010 San Francisco — WIDGETBOX Inc., one of several start-ups that enable companies to create widgets that run on social networks, blogs and elsewhere on the Web, has announced a new product to focus on marketers for large companies.
Whereas WIDGETBOX’s existing service makes it easier for anyone to create a widget out of text, video, Tweets or other content, the ClickTurn Ad Builder product specifically targets large advertisers. The service enables Web publishers to sell multimedia ads on their sites using ClickTurn’s service.
Web publishers have been concerned about advertisers buying ads at much cheaper prices through the now-established online advertising exchanges.
“Tier one publishers asked us to deliver customized, unique creatives,” said Will Price, chief executive of WIDGETBOX. “Publishers can tell (advertisers) they’ll get better options than through ad networks or exchanges. But most publishers don’t have the resources for this. We’re a self-serve platform.”
Because ClickTurn is self-serve, advertisers or publishers can quickly create the ads, pulling in their existing blogs, Tweets, YouTube videos or other content. These rich media ads raise click-through rates up to four times that of typical banner ads, Price said. ClickTurn also enables people to click on the ads and view the information on their mobile devices.
Without ClickTurn, many advertisers would have to send the business out to large companies that are more expensive, such as EyeWonder Inc., PointRoll, a division of Gannett Co. Inc., and EyeBlaster Inc., Price said.
Customers using ClickTurn so far include Universal McCann, IDG, CBS, Forbes and LinkedIn Corp.
WIDGETBOX has raised $14.5 million from Northgate Capital, Sequoia Capital and Hummer Winblad Venture Partners, where Price was previously an investor.
Widgetbox’s ClickTurn Ad Builder marries rich ads and real-time web
March 21, 2010 | Dean Takahashi | VentureBeat
Rich real-time media, from video ads to Twitter feeds, is pushing aside the old banner ad. But advertisers and publishers don’t have an easy way to create rich media ads quickly.
That’s why San Francisco-based Widgetbox has created ClickTurn Ad Builder, which turns the creation of rich media ads into a self-serve automated process. If it catches on, it could transform all of the advertisers who are stuck with boring banner ads into creators of the coolest ads.
