Management Team

Will Price is the CEO of Widgetbox, the consumer resource for online widgets and a leading provider of Internet rich media advertising. Prior to joining Widgetbox, Will was managing director at Hummer WinbladVenture Partners where he played a key role in the firm’s investments in Move Networks, Replay Solutions, Mulesource, Star Analytics, Hubpages, Widgetbox, Kwiry, Infopia and SlideRocket. Prior to joining Hummer Winblad, Will was a senior vice president with Pequot Ventures, where he focused on investments in information technology. Previously, Will served as CEO and COO of several software start-ups. He has also worked with the Boston Consulting Group, Infinity Financial Technology and Morgan Stanley. Will graduated from Harvard College and earned his M.B.A. from the Kellogg Graduate School of Management at Northwestern University where he graduated at the top of his class.

Giles Goodwin is the Co-founder, CTO and VP of Engineering at Widgetbox. Giles has over 14 years experience in building innovative software products and managing computer technologies. Prior to co-founding Widgetbox, Giles was Chief Portal Suite Architect and Director of Engineering at Vignette, a global content management company, where he was responsible for the management and development of composite application and web services technology. Prior to his role at Vignette, Giles was the Director of Engineering at Epicentric which was acquired by Vignette. Prior to joining Epicentric, Giles was the Lead Developer and Architect at Application Park, an online web application builder and portal company which was acquired by Epicentric. Giles holds a BS in Physics from the University of California at Riverside, where he is currently a member of the Dean’s Board of Advisors for the university’s College of Natural and Agricultural Science.

Steve Klopf is the VP of Business Operations at Widgetbox. Prior to joining Widgetbox as the VP of Business Operations, Steve Klopf was the Founder and CEO of Antara Systems, LTD. Antara Systems offers a suite of hosted technology solutions that are designed to create a marketplace for buying and selling traffic. Antara Systems currently serves over 1 billion ads per month for its clients. Steve also served as COO/CFO for Grant Media, LLC, an online search and sponsored advertising company. He was responsible for creating and managing an online advertising platform which grew to serve thousands of advertisers. Steve also designed and oversaw the creation of a Pay Per Click “metasearch” engine, which matches affiliate search requests with multiple partner search results in real-time. This self-optimizing system was profitable in its first month of operation, and served over 75 million search requests per day. As a published contributing author, Steve contributed to The Standards Edge: Dynamic Tension (Sheridan Books, 2004), having contributed to writing the chapter titled Standards In Search Engine Advertising Information Exchange and Arbitrage. Steve is the author/inventor of a patent pending technology that encompasses a unique architecture for the creation of a digital media marketplace.