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Detailed Engagement Metrics and Event Tracking

Will Price | Library | Friday December 4 2009

Advertisers today are increasingly focused not just on click-through-rates, but also on engagement metrics. Deliver both with ClickTurn Ads.

We provide detailed event tracking that provides rich insight into engagement. ClickTurn’s analytics track user engagement across all ad components:

• Hovers
• Clicks on tabs
• Clicks on content
• Clicks on Headers/Footers
• Scroll bar engagement
• Video play
• Overlay engagement